Ray Higdon

Ray Higdon…

Master Internet marketer, top earner in his primary opportunity, one of the top recruiters in the largest attraction marketing system, top affiliate in countless product launches…

You name it.

Is this man really quitting Internet marketing?

The answer in this blog post ;)

Lingering Question

Do you want to know the question to your question?

The One Question Every Blogger Must Ask

 

I have a sort of a mental checklist that I go through whenever I publish a blog post. The most important one of the checklist though, is the one I’ll be covering in this blog post.

Here are some blogging gadgets that I love using

 

Tired of your phone or tablet’s battery dying? Hate the virtual keyboard on your tablet? Drop your phone so many times that you accidentally engraved your initials on it? Fret no more.

Click to learn more

list post

To do: write a list post

Have you ever written a list post?

 

Writing a list post can be very beneficial for your blog. If you’ve never done a list post before, perhaps this post will encourage you to do one.

A list post about why you should write a list post

Talk about meta. Day 2 of 31 Days to Building a Better Blog encourages you to write a list post. Why?

List posts are nice for the following reasons:

  • Lists are scannable for the lazy readers. You know you get lazy–if you can just scan lists for the main ideas, you can get value in 30 seconds without even reading more than a few hundred words.
  • Lists prevent you from rambling because we all like to jump on our soap boxes. Unfortunately, our readers may not care much about our soap boxes. There’s not much room for rambling within list posts.
  • Lists are easy to organize because all we need to do is think of a topic, and suddenly we can have our heads brimming with five, six, seven concrete ideas that we can succinctly write down.
  • Lists are persuasive so that you can express your point of view without all the fluff of transitions and stuff.
  • Lists are neat and for a simplistic blogger like myself, who personally hates clutter on blogs, this is a great selling point.
  • Lists can be comprehensive if you do your research.
  • Lists break down the complicated into simple, easy to digest points.
  • Lists can go viral because of all of the above reasons. Since everyone loves list posts and finds them informative, they’re more likely to share the list posts, which adds to virality.

So, have I convinced you to write a list post?

Great. Now, there are three different kinds of list posts:

List-only post

You’ve seen posts like these. Where there’s no intro, no outro, just the list. Kinda like a grocery list. You just write the list.

People like them because they’re straight and to the point. But sometimes you want a bit more depth to your list, which is why you may want to consider…

In-depth list post

This is where you have a list, but within each bullet point, you talk about the bullet point.

Each point can be a few paragraphs long, so it adds another layer of depth to the post, but at the same time, a reader can scan the post and get the bulleted highlights.

Best of both worlds, and if you haven’t noticed, this is the way I like my lists :)

Lists that happen to be within posts

These are posts that just so happen to have a list.

The distinction between this type of post and the in-depth post is kind of blurry, but in the end, your reader isn’t going to have to answer a question as to what sort of post they just read was. This is just a general guideline to help you create a list post.

How to create a good badass list post

Here’s a few tidbits to help you create a badass list post, adapted from Problogger’s Ten Steps to a Perfect List Post. Give it a gander!

1. What sort of list?

Are you looking at a sort of “link” post, where you link to x number of blogs about a certain topic?

Are you looking to make a step-by-step post? Or just a list of ideas that your readers can use?

This is important to figure out at the onset.

Make sure that the individual items are related to one another by the over-arching list name or theme, otherwise you may lose people.

2. How many items on your list?

I like this post from Hector Cuevas: 4 ways you’re destroying your credibility and 5 tips to avoid it. It’s a two-fer. One list showing how you’re destroying your credibility, and another list showing you how to avoid those pitfalls.

So, pick a number. Try to keep it above 5, because any fewer than 5 seems like you just didn’t try hard enough.

Round numbers are always nice, as well as numbers that end in 9.

But personally, I like to pick out a number before moving onto the next step…

3. Brainstorm ideas

If I pick a number, then I have a number to strive for. Always brainstorm for more than the number you chose, some ideas may be merged or some may be not closely related enough.

4. Have a logical order to your list

Even though you supposedly don’t need a transition for your list, the ideas do need to flow.

A list post regarding a daily routine would obviously have to be organized chronologically.

A list post regarding what sorts of foods to eat when trying to lose weight should be organized in some manner, perhaps with certain food groups grouped together.

Every post will be different, but use common sense–make sure you organize your ideas.

5. Have consistency in writing your ideas

Either use bullets, or don’t. Don’t jumble them up. Since this list post has two lists, I wanted to show two different ways you can list the ideas within a list.

For long lists, like, 99 things to do when you’re bored, use numbers.

For lists shorter than 10, bullets will be fine.

Note that you can easily change bullets to numbers by changing the <ul> and </ul> tags to <ol> and </ol> tags in the html editor.

If you’re going to elaborate on each point though, I do not recommend using the html list; I’d recommend using Header 3 tags (or <h3> tags for us tech savvy guys) because it’s good for SEO and it’s also easier on the eyes, not to mention that adding line breaks within an html-formatted list creates a formatting nightmare.

6. Invite readers to add to the list

I do this for every post, so why not list posts? Always be engaging with your readers, it’s important in building communities of readers, and a loyal following.

When people feel like they can have a neat discussion on your blog, they’re likely to come back because of the community of readers you have.

7. Have a super cool title

Yes, this is the last step, for me at least. I always have a tentative title, just so I know what to write about, but I always make a cooler title at the end, based on what my content is.

For more information on creating a catchy title, check out the four headline tests.

Onto you: Ready to write a list post?

In the comments, write one or two ideas for a list post that you may want to create, then after that… write the list post! Take action, and feel free to share your list post when it’s done!

Mickey

In peace, love, and prosperity,

Rasheed

PS: If your company does not have a step-by-step duplicable system for YOUR success, check this out (unless you are just making way too much money)

For Instant Access to our Step-By-Step System: Click here!

If you enjoyed this post about writing a list post, like and share the wealth!

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elevator pitch

Fancy elevator huh?

Do you have an elevator pitch for your blog?

If you walked into an elevator with a stranger, and the person asked you what, “What do you do?” what is your response?

You really need an elevator pitch for everything you do!

Why? Simple. The number one problem for people in almost everything is that they say too much, and ask too little.

Don’t be selfish. Don’t be that guy (you know, that sleazy guy at the party that everyone remembers for trying to peddle them cheap drugs or whatever).

Most people ask “What do you to” as a cordial remark. Most of the time, they don’t care–it’s just small talk.

Which is exactly why you need to phrase it so that they do care.

Why you need an elevator pitch for your business

Consider the difference between these two scenarios:

“I sell weight loss shakes.”

versus:

“I help people create an additional income stream with weight loss shakes.”

Consider,

“I sell museum quality graded gold and silver coins.”

versus:

“I help people create an income stream with precious metals.”

Remember, you only get paid when you solve a real problem.

If you ask a bakery store owner what he does, he’ll say, “I own a bakery store.” It’s obvious that he sells baked goods.

If you ask a piano teacher what she does, she’ll say, “I’m a piano teacher.” It’s obvious what she does.

But if you ask an online marketer what he does, it’s not always obvious, because people aren’t exposed to online marketing yet.

So you need to break it down further, make it completely transparent as to what you do.

Why you need an elevator pitch for your blog:

A blog is an online business. ‘Nuff said.

…but seriously, an elevator pitch for your blog is so important.

Why?

Well, two reasons. One is for the reader. One is for you. (Oddly enough, in this context, you are the reader. Wrap your head around that one)

Scavenger easter egg hunt

Easter egg hunts are only fun when you want to do them!

In any blog, you want your reader to know what you’re about, and you want them to know what you’re about without having them go on a scavenger hunt.

When your readers know what you’re about, they can consistently come to your blog knowing what to expect.

If your website is “yourname.com” then you really need to develop an elevator pitch because yourname.com only tells them one thing–you own the website. Lol.

When you develop your elevator pitch, you can easily adapt it into a tagline for your blog’s logo. You can also use it to craft your “about” page.

Now that all of that is out of the way, I know what’s on your mind…

How do I develop a good elevator pitch?

Well, here are some guidelines for elevator pitches:

  • What problem do you solve?
  • What product or service do you sell?
  • Keep it short and simple (it’s an elevator pitch!)
  • Stand out (use a blend of imagery and other sensory words)
  • Be ready to expand upon your pitch if need be.

When you’re explaining your business to someone on an elevator, or at a networking event, it’s important to stand out. Don’t just go into a pitchfest and talk about you you you. Personalize it a bit. If the person is a parent, then perhaps, “I help moms quit their jobs so they can spend more time with their kids at home.” If your new friend is a college student, then perhaps, “I help college students pay off some of their school loans before they even graduate.”

A bonus tip for an elevator pitch

Ask questions.

This is critical in building rapport, but also by asking questions, you’re already controlling the other person’s mind.

Sound freaky? It is.

Our minds have adapted to go into “search” mode whenever we are asked a question. Which is why adding a question to your elevator pitch already frames the person’s mind into exactly where you want it to be.

Consider this:

“Before I tell you what I do, do you know what the average debt an average college student graduates with?” (let them answer). “Over $25,000; and over 25% of student borrows are delinquent in paying off their debt. That’s one in every four students! Would you agree that this is not a good way for our future generations to start their lives?” (they’ll probably say yes). “Well, that’s exactly what I do: I’m saving our future society by helping college students pay off some of their school loans before they even graduate. Would you be interested in learning more?”

And after that I’ll send them the presentation I’m working on, regarding the relationship between college students and network marketing.

The way I framed it above shows how big the problem is, and why it matters for everyone. Not only that, but I keep the other person engaged. They don’t get a chance to zone out.

So get creative with your elevator pitch. Make sure it invokes emotion. Make it relevant to the other person by building rapport. There is no one way to make an elevator pitch!

Onto you: What is your elevator pitch?

Yes, I am giving you permission to pitch me on my blog! Leave your elevator pitch in the comments, and the one I find most creative will get a post featuring them and their elevator pitch!

 

Mickey

In peace, love, and prosperity, Rasheed

PS: If your company does not have a step-by-step duplicable system for YOUR success, check this out (unless you are just making way too much money)

For Instant Access to our Step-By-Step System: Click here!

If you enjoyed this post about developing an elevator pitch, like and share the wealth!

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